WHAT DOES IT TAKE TO SET A PROJECT APART?

A LOT! Usually, I have a story that nobody else has. It may be the same genre, say a WWII piece, but it will be that something nobody has done before. But now I am working on a piece that has several competitors already on the market. What to do?

I think the angle we have is totally different from the others, but it's been a long, hard slog to get development execs to see the difference. Are they reading the short proposal entirely, or are they looking at the general subject matter and not seeing the details?

After several attempts, a colleague who happens to be a producer rep had us revamp the one-sheet by bringing some of the stronger points to the top and building from there. It reads much better now even though it says basically the same thing. Funny how that works.

Crossing my fingers to see if the third time is the charm.