JFS Blogspot

Insights, rants, and raves from an independent producer.

Friday, September 15, 2006

I Want My MTV!

I mean, reeeally! What ever happened to all music videos, all the time, sprinkled with the oddball vee-jay and some music news? I can't remember the last time I turned on the TV and actually saw music on Music TeleVision. Or VH1, MTV2, FUSE, yada, yada, yada.

Nothing.

Bummer. It's not like I'm looking for 1980's vids, but the prograaming model ROCKED. It appears we've gone from "video killed the radio star" to "reality programs killed the music video stars". But why?

And the scary thing is MTV is not the only ones forsaking their brand identity. Just try and get a detailed weather report on The Weather Channel between 8p and 11p any given night. You won't get your local forecast. Instead, you'll get a sexed-up documentary on old weather: Storm Stories. Again, I ask: Why?

PLEASE! Someone, STOP THE INSANITY!

I don't want to have to log on to Yahoo! music to watch my music videos. PC viewing doesn't do it for me. Something just doesn't fit.

I WANT MY MTV!

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